If I read the article correctly, and correct me if I'm wrong, but it's a video that's supposed to take a sarcastic view of all of the cliches in music videos these days. Ivan even says so in the article.
"We wanted to hit a pretty sarcastic tone with it, so it looks like a typical big cock rock video, but in a tongue in cheek way. We put all the “big-time video” clichés in it except for the booty shake… or maybe we even got that, I don’t remember. We do have the party scenes, cars, airplanes, mansions, pools and girls—of course you can’t have a raaawwwk video without your token pool scene. Also, it’s shot from a behind-the-scenes perspective where you can actually see the director ‘trying’ to direct our music video. He is running in and out of the frames, posing the band, trying to make us act a certain way, which is pretty typical of most video shoots and it always annoys the hell out of the bands. It’s an interesting angle the fans never get to see, and adds to the sarcasm of the whole clip. We just wanted to have fun with it, and actually it ended up being a blast and more of a party than a stressful video shoots. Maybe we'll shoot part two for this [Laughs]."
I feel that the video hit the sarcasm mark, but I would have gone a different direction- which I'm sure we all would have done to be honest. Everyone has a different vision of what they think a video should look like. It all depends on what you see play out as you listen to the lyrics.